
Understand why CIPA lawsuits are rising and how to minimize privacy risk on your website.
Thank you!
Please check your email to view the guide.

To keep up with legal requirements, reduce risk, and build trust, businesses are increasingly turning to privacy engineers. Privacy engineers help build products that harness personal data in a safe and efficient way that benefits both businesses and users.
As a career option, privacy engineering is relatively new. But the workload is varied, the money’s good (a yearly average of around $136,000, according to industry research), and protecting people’s right to privacy really matters.
To learn more about what privacy engineers do and how to become one, here are some highlights from Privado.ai’s recent webinar, The Rise of the Privacy Engineer, featuring the following senior privacy leaders:
Key takeaways:
"Privacy engineer… such an overloaded term that means so many different things in different contexts," said Meta’s Roche Saje.
“For most of my time in privacy, it's been really directly related to software engineering, like building privacy platforms,” Saje continued. “So in that respect, I would say maybe heavier on the engineering side with a deep love and care for privacy.”
Microsoft’s Jay Averitt recalls working alongside Saje at Twitter (now “X”). While Averitt and Saje were both privacy engineers, their day-to-day tasks varied considerably.
“We were doing sort of completely different things,” Averitt said.
“Roche was working more on doing privacy software development. I was working more on working with our engineering teams helping them do technical privacy reviews and ensuring that proper privacy controls were in place.”
But privacy engineering is not a vague or ethereal concept. DoorDash’s Nandita Narla proposed a core definition:
"Privacy engineering is the systematic application or inclusion of privacy requirements into the design, development, and operations of systems,” Narla said.
Key takeaways:
"When I first got into privacy it was pre-GDPR ‘launch date,’ and that was the primary driver of the privacy work that my team was doing,” recalled Roche Saje.
“That is a huge motivator for companies to put their money where their mouth is and actually get some privacy done,” she continued.
Laws like the GDPR and the California Consumer Privacy Act (CCPA) might have been the seed from which the “privacy engineer” role grew.
“GDPR certainly began the creation of privacy engineering as we know it,” suggested Jay Averitt.
But while regulation might have driven investment, privacy engineering is not all about meeting legal obligations.
“I don't look at just what regulations call for,” Averitt said. “I look at: ‘How can we make the user experience better?’”
Key takeaways:
Looking to get started in privacy engineering, or level-up the technical side of your privacy skills? Privado.ai and Nishant Bhajaria’s Technical Privacy Masterclass provides 26 lessons and over 2 hours of video content—for free.
While privacy engineering is still a nascent field, several educational and industry bodies do offer relevant certification programs.
“Carnegie Mellon has a privacy engineering certificate program,” said Nandita Narla. “ISACA and IAPP both have their technical privacy certification.”
But certifications alone are not enough to get a foot in the privacy engineering door.
Job descriptions and hiring managers are not looking for those certifications,” Narla cautioned. “You will not get a job based on that certification.”
Nonetheless, certifications can be helpful for privacy engineering newcomers.
“If you're trying to learn about privacy—and specifically privacy engineering—and you are somebody who likes the structured program, who wants to take a test at the end, I would say certifications are not bad place to start,” said Jay Averitt.
Key takeaways:
"Our job on this panel is to get more people excited to come in and help us address these problems,” said Facebook’s Nishant Bhajaria.
Bhajaria recalls the defining moment with a previous employer, WebMD, that focused his energies on privacy engineering.
“I realized that customers were sending us spreadsheets with PII (personally identifying information) without any kind of privacy protection. And I started writing macros to strip out PII.”
Nandita Narla discussed how a person could get privacy experience without leaving their current role.
“How do you get experience if you’ve never done privacy before and, and all of the jobs are asking for five years or six years of privacy experience?” Narla asked.
“Maybe do a 20% rotation with the privacy team. Find adjacent roles, like TPRM (third-party risk management) or security teams that are working on privacy projects, and volunteer to be part of those,” Narla suggested.
Key takeaways:
"What would the journey be for a privacy professional with a non-tech background to dive into privacy engineering?" asked Nishan Bhajaria.
"I've definitely worked with a lot of incredibly talented privacy engineers who don't have a software engineering background,” said Roche Saje. “It might be like a program management role or a product management role.”
“None of that requires previous either engineering or privacy background,” Saje said.
“Don't eliminate yourself from a job just because it has the word ‘engineer’ in it,” Jay Averitt suggested. “Because you don't know what privacy engineering means to that company.”
Key takeaways:
Privacy is increasingly recognized as a “value add” rather than a hindrance. Privacy engineers are perfectly positioned to demonstrate the benefits of embedding privacy in an organization.
“If something is a privacy issue, there's a good chance it's also going to be affecting somebody else in the business,” said Nishan Bhajaria. “So don't make it all about privacy. It's okay to talk about first principles.”
Privacy teams can help solve problems across many departments.
“Every time I see somebody's face twice, I pop 30 minutes on the calendar and ask them, ‘How can I help? What's troubling you? What does your team care about?’ said Saje.
Jay Averitt argues that privacy features can also appeal to end users.
“Let's get this feature out, but let's show all the cool privacy features that are also embedded in this feature. So it'll just delight the user when they're using it,” Averitt said.
Key takeaways:
Regulations are getting more demanding, and individuals are becoming privacy risk-aware. But personal data remains a powerful resource for many businesses.
Expect companies to continue turning to privacy engineering as a practical way to reconcile these tensions.
“I think that compliance is inherently reactive, and it is the bare minimum,” said Nandita Narla. “Unfortunately, most companies are indexing just on compliance.”
“But solving for privacy and being proactive and respecting users—building products that respect users—actually future-proofs products that you're building against evolving requirements from regulators and meeting customer expectations,” Narla said.
Privado.ai provides tools, resources, and guidance for privacy and engineering professionals.
Interested in privacy engineering training and certifications? Here are some of the qualifications and course referenced by the panelists:
A privacy engineer applies privacy to product design. They design, create, and analyze software to mitigate privacy risks and vulnerabilities. A privacy engineer helps apply privacy by design in numerous technical and organizational contexts.
Privacy engineering is still relatively new, so there are many different routes into the industry. Courses such as Privado.ai’s Technical Privacy Masterclass and the IAPP’s Certified Information Privacy Technologist (CIPT) certificate are a good starting point. To build experience, seek opportunities to work on privacy-related projects in your workplace.
There’s no industry standard set of privacy engineering KPIs, but they should measure the effectiveness and efficiency of a company’s privacy program, including factors such as: