REPORT
The State of Google Consent Mode
How the Google Analytics change on June 15, 2026 is increasing Google Consent Mode (GCM) privacy compliance risk for the top 250 websites.
By submitting this form, you confirm that you have read and understood Privado AI’s Privacy Policy.
Key Insights
To evaluate impact of Google's change, Privado AI used its Web
Auditor solution to test privacy compliance for the top 250 websites by traffic in California, France, and the United Kingdom.
1
On June 15, 2026, Google removed the Google Analytics setting that limits personal data sent to Google Ads for cross-device remarketing
2
Without this setting, any website with a GCM misconfiguration will be further out of compliance with CCPA and GDPR
3
48% of websites have at least one Google Consent Mode (GCM)
misconfiguration in the US or Europe
misconfiguration in the US or Europe
4
19% of websites in Europe fail to update GCM after reject all, causing GDPR violations
5
Across all tracking tools, 90% of websites fail at least one privacy compliance test for CCPA or GDPR
6
Consent management platforms do not verify their own work - consent collection is mistaken for consent enforcement
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Get the full report
Privacy compliance findings across 250 websites, 3 geographies, multiple industries, and a comparison of what changed after June 15, 2026.
By submitting this form, you confirm that you have read and understood Privado AI’s Privacy Policy.
FAQs
For any further questions, send us a message at hello@privado.ai
How was the compliance data gathered for this report?
Privado AI's Web Auditor simulated real user sessions in each geography — with GPC enabled (California), with reject all clicked (France, UK), and with no consent action taken. For each session, the system recorded every cookie set and every network request made. Violations were flagged when tracking activity occurred under conditions where consent had been denied or not yet granted. This is the same test a regulator would run.
Download the report to learn more about the compliance testing methodology.
What privacy regulations were evaluated when determining compliance?
For California, the report tests compliance with CCPA/CPRA — specifically whether websites honor the Global Privacy Control (GPC) browser signal as a legally binding opt-out.
For Europe, the report tests GDPR and ePrivacy compliance — whether tracking stops after a user clicks reject all, and whether data collection begins before any user interaction. Google Consent Mode configuration is evaluated across all three geographies.
Download the report to learn more about the compliance checks used in the analysis.
Which websites were tested for compliance?
The report covers the top 250 websites by traffic, excluding .edu, .gov, and .org domains. Where a site was bot-protected or returned no scan data, the next-ranked site by traffic was substituted.
Can I share the data and insights from this report?
Yes. This report is meant to be shared.
What does Privado AI do?
Privado AI is the agentic privacy platform to reduce compliance risk at scale. With AI agents and real-time software scanning designed for privacy teams, Privado AI can automate manual compliance work, deliver complete personal data visibility, and eliminate privacy risk.
As technology has outpaced manual privacy controls, Privado AI has built AI-native solutions to automate risk discovery, assessments, and data maps. Prevent privacy violations with automated website and mobile app audits that verify consent compliance. Populate entire assessments with agents that analyze documentation, contracts, and data flows. Build dynamic data maps by scanning web, app, backend, and third-party software.
Request a free website scan to see how Privado AI's Web Auditor can ensure privacy compliance by identifying all privacy risks and how to fix them.