New FTC Guidance Puts Health Apps in the Spotlight

Against a backdrop of fast-changing attitudes towards privacy in the US, the FTC has issued warnings and sanctions against a few health service providers accused of sharing users' personal health information with third parties and monetizing this information.

Unfortunately, these data-sharing practices are more common than you might think. So how did these providers find themselves in this situation? Is it a matter of interpretation? A matter of data visibility?

• Why privacy leaders struggle to have full visibility and control of data-sharing practices
• A deep dive into the FTC’s guidance to create a clear understanding of what qualifies as “health information.”
• How can health app providers implement comprehensive privacy programs that proactively protect users' data and comply with privacy regulations.