Data sharing restrictions with advertisers just got even stricter, and new solutions are needed to ensure compliance. As of March 2024, enforcement is now live for two groundbreaking data privacy regulations: CPRA and MHMDA. Both regulations put more onus on companies to collect, track and uphold consent before sharing user data.

This presents a huge challenge for websites and apps that are often covered with trackers, pixels, and SDKs from ad partners collecting user data on every visit. Full visibility and governance of how ad trackers actually collect personal data is needed to ensure compliance.