In today’s hyper-connected, software-driven world, privacy risks multiply as organizations scale. Relying solely on trust means counting on each team’s best intentions and manual processes to maintain compliance—a strategy that simply can’t keep up. The future of privacy technology is a new approach focused on the primary source of privacy risk: product. Only evidence-based privacy can address growing the risk, and the evidence lies in software products. We call this approach product privacy management. Implementing product privacy management means privacy is integrated across the product/software development lifecycle: design, development, and launch. Hear from privacy leaders at HP and Grindr how their organizations are already benefitting from this approach. Privado.ai’s co-founders will finish the keynote by sharing how Privado.ai's product roadmap is building towards the product privacy management vision.