
Most websites today in the US have consent banners to comply with the California Consumer Privacy Act (CCPA), but 75% of websites are still not privacy compliant. Why is that?
Consent management platforms (CMPs) are effective for setting up and managing consent banners, but they do not provide the visibility or the controls to prevent compliance risks. Web and app auditing solutions are needed to continually verify compliance by monitoring consent, data flows, and third-party activity in real-time.
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