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On June 15, 2026, Google removed the Google Analytics setting that limits cross-device remarketing, leaving Google Consent Mode as the only privacy control for Google Ads.
Companies that previously relied on Google Signals settings to restrict advertising data flows now depend entirely on Google Consent Mode configurations. For organizations with misconfigured consent implementations, this change increases compliance risk and exposes gaps that were previously masked by Google Signals settings.
To understand the impact, Privado AI scanned 250 of the top websites across California, France, and the UK. Our findings show that 48% of the top 250 websites have Google Consent Mode misconfigurations that can cause Google Ads to receive advertising signals regardless of user privacy choices.
Join Vaibhav Antil and Ben Werner as they break down Privado AI's analysis, explain the practical impact of Google's June 15 change, and share a framework for identifying and fixing consent issues before they become compliance problems.
In this webinar, you'll learn
- What Google's June 15 change did and why sites that relied on Google Signals now face increased compliance risk
- The three Google Consent Mode failure patterns and how each creates regulatory exposure
- Why California and Europe fail differently, and why GDPR-focused implementations are systematically missing US requirements
- The four root causes behind most consent failures and what compliant implementations consistently have in common
- A five-step audit framework to identify, prioritize, and remediate the most common Google Consent Mode failures
- How Privado AI continuously audits websites to ensure compliance across regulations
UPCOMING LIVE WEBINAR
The State of Google Consent Mode: What the June 15 Change Means for Your Website
July 15, 2026
8:00 am
Pacific
•
11 AM
Eastern