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Web Privacy Governance Guide for the US

Learn the top privacy risks causing enforcement and every check needed to ensure websites are compliant
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What’s in the guide

  • What’s causing enforcement: See the top web privacy risks
  • What checks are needed to prevent enforcement and litigation: Get the complete web privacy auditing checklist
  • How Privado AI continuously audits websites to ensure compliance

Websites are the greatest source of privacy risk for companies in the US right now, and teams lack tools to audit websites for privacy compliance. Many companies have a CMP to set up consent banners and limit data flows, but CMPs are not designed to verify compliance or identify potential violations. 

Since 2025, the total number of CCPA fines has quadrupled, and over 80% of fines were due to non-compliant websites. Since 2023, the number of annual CIPA and VPPA lawsuits has gone from hundreds to thousands, and the primary culprit is websites. We expect these numbers to increase as our research shows 76% of US websites are not privacy compliant.

Non-compliant websites leave companies exposed because they’re both the most visible privacy surface area for regulators and users, and they’re the point at which most personal data is shared. When websites trigger a privacy investigation, that’s when an entire company’s privacy program is exposed: contracts, DSARs, assessments, etc. 

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